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Blog entry by Chau Wilkinson

Google HCU Recovery - Is Your Site Ready For HCU Recovery?

Google HCU Recovery - Is Your Site Ready For HCU Recovery?

Whatever the case, whether HCU or one of the latest major updates to your core have affected you the process of repairing content is a crucial step to successful. Do a content audit and study your GSC or GA4 statistics prior to beginning working on fresh material.

parisobp_orig.jpgRecognizing the ways in which Google changes are affecting SEO strategies can be awe-inspiring. Be aware of how mobile-friendly usability, safety and unique perspectives are all factors in value-oriented search rankings.

What is Google HCU?

Google HCU updates aim to modify their algorithm of ranking so that they can focus on content that is of the user with real value, as a response to the increasing number of websites with keyword-stuffed marketing copy that does not provide any value to users. This strategy attempts to combat websites that focus only on thin copy with no real benefit or relevance for searchers.

Google's HCU update of August 2022 altered how its algorithm assessed web page quality. It shifted from a page-by-page assessment to domain-wide analyses. It meant that sites considered unhelpful could experience ranking drops across their entire domain rather than just individual pages.

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HCU Update also placed additional emphasis on websites' accessibility on mobile devices, focusing on ones specifically made to work effectively on smartphones and other mobile devices. Additionally, it promoted sites that offer safe browsing which is a sign of the internet's growing role as a platform for study or commerce as well as other functions that rely heavily on security of personal data for users.

In September of 2023, Google's HCU update extended this idea through the inclusion of Experience within their notion of E-E-A-T. In the end, this created a greater challenge for firms to increase their ranking simply by adding old blog articles although this strategy may work prior to the HCU update it wasn't considered to be a valid method anymore.

What can you tell whether you've been struck by HCU?

Google's core updates throughout 2023 and September's Helpful Content Update brought a great deal of damage for many websites. Even after a few months, some sites who were affected have yet to recover fully from HCU.

Glenn Gabe found that only 22% of the websites he is tracking had seen an increase by 20% or more after HCU. Although this is an encouraging sign, it suggests that healing isn't easy for the people affected.

If your website was affected by HCU, the first step should be identifying all of the contributing factors and conducting a content audit to assess the impact of these factors.

When you have created in-depth and useful blog articles, you can move on to more advanced techniques such as disavowing spammy backlinks, removing affiliate links, adding social proof (customer testimonials or team photos) to improve user experience and more.

If your SEO efforts fail to produce outcomes, it could be a good idea to seek out assistance from an outside source. Make sure you seek out an expert who has an established track record, backed by data and evidence in order to not waste money with strategies that won't work with your website A professional can help you avoid common pitfalls which waste both time and cash.

What can you do to heal from HCU?

Since Google's September 2023 HCU update, many websites have seen dramatic declines in terms of both rankings and traffic, yet some show promising indications of regaining their status.

The first step towards recuperating from HCU, an extensive content audit should be undertaken. This process entails reviewing every page on your site to identify any areas which could have been impacted negatively due to the HCU update. Then, you can make suggestions as to what you can do to correct any deficiencies found therein.

Correcting duplicate content, removing low-quality backlinks, optimizing meta description and title tags and making sure all mobile-friendly sites have proper coding to be in place are just a few of the many tasks required to keep a website functioning smoothly.

Be sure that your site has top-quality, unique contents if you would like Google to assess your website's credibility and reliability. This can also aid visitors who come back regularly.

Be aware that recovery from HCU could take multiple weeks or even months; thus it's essential to have a comprehensive plan for improving your website.

Finding a seasoned SEO consultant to use these methods can be extremely valuable. Choose a person who has demonstrated results, reliable data and a track record; additionally, you should be open to trying different strategies until you find which one is most appropriate for the specific industry and website you are operating in.

Recovering from HCU

With a great deal of work and delays, some websites are finally getting back on track after Google's September 2023 HCU update. However, it's important to remember that SEO is an ongoing game which requires dedication in providing quality content that prioritizes the user experience.

Additionally, Google no longer considers the HCU an all-encompassing signal, instead, each page will be evaluated separately to determine if they offer beneficial content or not. Thus, even if you website has been damaged by the HCU, recovery strategies such as content marketing are effective ways to recover.

In essence, regaining the site from Google HCU means making sure that your site's content conforms to the guidelines for E-E A-T framework. It will make sure that your website provides value for users, while also enhancing connections between you and your intended audience.

The process of recovering from HCU demands patience and perseverance with your efforts to create content. Google is constantly improving their algorithm, and it could require a long time to get back up and running. One method to ensure that this occurs rapidly is by consistently producing quality content that is in line with the guidelines, while being adaptable enough to any future updates so that your website is able to remain relevant to users and remains in line with the Google algorithm.

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